London fashion, ecofashion, slowfashion: Rewardrobe

 

On my way back to Italy, I had the pleasure to have a chat with Veronica Crespi, founder of Rewardrobe. Having started a couple of years ago, her fashion consultancy is surfing the trend of conscious fashion to bring fairness and sustainable style to the city’s wardrobes.

Veronica has grown up in Sardinia, but her passion for fashion and trend studies has found the way to London and now she is a remarkable contributor to the European eco-fashion scene as a consultant entrepeneur.

• Enjoy the interview! •

Watch more photos on Facebook

[Rewardrobe]

Appena prima di tornare in Italia, ho avuto il piacere di fare due chiacchiere con Veronica Crespi, la fondatrice di Rewardrobe. Veronica è nata in Sardegna, ha studiato a Bologna ma la sua passione per la moda e lo studio dei trend l’hanno portata ad approdare a Londra, dove due anni fa ha fondato la sua società di consulenza.

La missione di Rewardrobe è portare il concetto di slowfashion all’interno degli armadi della città, con assistenza personale allo shopping, la riscoperta dell’upcycling e l’aggiornamento costante degli ultimi trend europei di eco-fashion.

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Sustainable fashion online shopping tips

Here you are a some tips on where to shop online ethically still quite cheaply. If you haven’t shopped yet on asos you should try their “Green Room” section. It’s fun and quickly delivered to your home. There you can find a selection of ethical/ vintage jewelery (like made), several clothing items and these sustainable cachemire made in Scotland extra long gloves.

After dressing yourself, you should thing of dressing up your favorite equipements: did you know Pijama? Textile sourced in Turkey / Portugal, manufactured in Italy (precisely Milan) , wordlwide shipped – astonishing design.

[Visit my Facebook page to watch more photos of my recent purchases]

Detox fashion industry campaign


Today I’ve taken part in the campaign by Greenpeace to shake up the world number one retailer Zara to adopt some basic environment safe practices in their manufacturing process. Why should our vanity clothes cause harm, diseases and toxic reactions to people working in East Asia factories? What if it was the opposite?

Oggi ho firmato la campagna di Greenpeace per scuotere il colosso mondiale del fast fashion Zara e convincerlo ad adottare alcune misure base di controllo sui propri  agenti inquinanti. Perchè intere fabbriche di persone in Asia devono ammalarsi o intossicarsi pur di soddisfare la nostra vanità? E se accadesse il contrario?

• Thank you for joining •

[Zara Detox Campaign]

Handwoven · Tessuto a mano

Originally published on Slowear Journal on Oct 8th

Thanks to Francesca Stignani for translation

Leggi in italiano

Weaving like in the old times is an anachronistic and yet intriguing job. In Peillac, a small town in Southern Provence, Atelier aux Fils de l’Arz, owned by the Lesteven family, is one of the last places in France where they still know how to weave on a hand-operated loom, the métier a bras.

The small firm’s activity focuses on the creation of fine handwoven fabrics, made with strictly natural raw materials – eco-friendly yarns such as hemp (from Italy), linen, soy fiber and zero-mile wool from the sheep bred on the grazing land opposite the maison.

Bruno, father and husband, is in charge of the hard work. i.e. the weaving. It takes accuracy, concentration, quickness and muscular strength to control a huge six-pedal treadle loom. Wife Gaëlle is a couturière – a designer and a dressmaker. She likes to make things for her kids, friends and relatives, while Bruno’s fabrics are sold through the Internet and in the organic textiles fairs.

So what makes handwoven fabrics so unique? Mainly their strength – they last much longer than industrial fabrics, not to mention the fact that they can be customized even as far as small amounts are concerned.

Whoever wishes to learn more about this charming and traditional job can opt for a one-week internship at the Atelier – there are different levels of teaching, according to the apprentice’s basic skills. In case you’re just curious, just ask for a guided tour and you’ll be able to see old looms and century-old fabric remnants.

· Atelier Aux Fils de l’Arz ·

My WWOOFing week in France – #3 Hemp for fashion