OMG So much plastic! How to avoid packaging excess

During my time living in Copenhagen I was a member of an organic local veggie association. Every week I used to go pick up my “dose” of vegetables taking with me a canvas bag, filling it up with potatoes, tomatoes, onions, garlic, salad, beetroots – and again a lot of potatoes, beetroots, potatoes, beetroots, potatoes, beetroots… well, that’s what they eat over there :).

Although we are not lacking similar veggie group purchasing in Italy (es. Cortilia in Milan), I didn’t get the chance to become a member of any of those yet. But I think today I will take action against it, as I was completely shocked at seeing the enormous amount of plastic is used in packaging in supermarkets. I mean, I knew it before… but today I looked down to the cart and…

It kind of hurt my eyes…

And my heart. Think about how much petroleum, processing energy, CO2 emissions, transportation costs, toxins and mould on our food we can save, just by avoiding packaged fruits & vegetables.

Next time you are at the grocery store… Think about this post. Let’s make a change together!








“Sorry if we used plastic for packaging, but please do recycle it” – What?! Are you kidding me? Of course I will recycle it.

That’s the least I could do, but you, dear producer, should just stop filling up my house, my fridge and my cabinets of it. You and I, we both deserve to nurture ourselves – and leave on a cleaner, healthier Planet.


Fruits & Veggies tracker – post your organic eating #foodporn

How often are images of fresh veggies and healthy food published online, compared to junk food alluring pics? Let’s revert the trend! Eat organic F&V, take a nice shot and show the world!
Video casted from

The smart communication initiative created by Bolthouse Farms will be showcased next month at the Partnership for a Healthier America’s summit, with keynote speaker Michelle Obama.

Best environmental advertising campaign of 2013


Sometimes environmental campaigns are gloomy and insistent. I believe these posters are clear, beautiful, explanatory and amusing enough to win the Green Addict award of best environmental campaign of the year!

Creative director: Andrew Hofmeyr

Customer: SANCCOB, the Southern African Foundation for the Conservation of Coastal Birds