Fashion Revolution Initiative Italy

Today Green Addict participates to the Fashion Revolution campaign! Who made your clothes? 

Bermuda by Individuals, the 100% Made in Italy visionary brand of bikini & underwear (and other crazy stuff… 🙂 )


Best environmental advertising campaign of 2013


Sometimes environmental campaigns are gloomy and insistent. I believe these posters are clear, beautiful, explanatory and amusing enough to win the Green Addict award of best environmental campaign of the year!

Creative director: Andrew Hofmeyr

Customer: SANCCOB, the Southern African Foundation for the Conservation of Coastal Birds




Exclusive organic jewelry beautifully designed handmade in Italy by Giardinoblu

Don’t know what to put on for tonight NYE party? Organic jewelry is the answer! Francesca Mancini’s – alias Giardinoblu – elegant and delicate design could not be mistook with anything else. She is sincerly inspired by nature and got a sense on organic materials beauty. Thank you Francesca for the interview and the passion you put in your creations!

Happy New Year everybody!

Non sapete cosa indossare per la fine dell’anno? Perchè non provare con i gioielli naturali? Le creazioni di Francesca Mancini – alias Giardinoblu – si possono riconoscere e amare a prima vista, per la loro delicatezza ed eleganza. Francesca disegna ed esegue manualmente ogni pezzo, ispirata da piante, frutta, mare, chicchi di riso… Un grazie speciale per quest’intervista e per la passione che trasmetti con i tuoi bellissimi gioielli, continua così!

Felice 2013 a tutti!


Sustainable fashion online shopping tips

Here you are a some tips on where to shop online ethically still quite cheaply. If you haven’t shopped yet on asos you should try their “Green Room” section. It’s fun and quickly delivered to your home. There you can find a selection of ethical/ vintage jewelery (like made), several clothing items and these sustainable cachemire made in Scotland extra long gloves.

After dressing yourself, you should thing of dressing up your favorite equipements: did you know Pijama? Textile sourced in Turkey / Portugal, manufactured in Italy (precisely Milan) , wordlwide shipped – astonishing design.

[Visit my Facebook page to watch more photos of my recent purchases]

Cultivating (into) rice with Vipot


DID YOU KNOW…. ? Rice husk is considered a toxic waste. In Italy, China and Estern countries there is a lot of it because of rice crops. Vipot is an innovative patent that can reuse it in a healthy and useful way.

LO SAPEVATE CHE… ? La lolla di riso è un rifiuto tossico e in Italia, Cina e paesi asiatici ne esiste una gran quantità. Vipot è un brevetto innovativo per sfruttarla e riciclarla in modo sano.

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Hyper-sustainable architecture: Med in Italy

Originally published on Slowear Journal on Oct 30th

Thanks to Francesca Stignani for translation

Leggi in italiano

A real Italian miracle”. That’s how the press defined the global success of Med in Italy, the very first Italian hyper-sustainable house. The project involved a team of students and architects from the Universties of Rome and Trento, which worked on it for over a year in collaboration with some of the best Italian firms in the field of innovative building industry.

The name evokes the Mediterranean nature of the house, which has been designed for warm climates and as a response to global warming. The layering of the walls, containing sand in aluminum tubes and coatings of natural isolation made with wooden wool, ensure thermal balance, while the heating is provided by solar panels, which produce three times the energy consumed by the house.

The “Mediterranean house” can be assembled impressively quickly: five days are enough to put together the 50 square meter structure, plus five more days for the installation and the testing of the systems. Which is why this house is a perfect solution in case of emergency (i.e. earthquakes) as well as an affordable alternative to traditional building methods.

Med in Italy won the third prize in the general ranking at the Solar Decathlon Europe competition in Madrid, and  the first prize for Sustainability, concerning the environmental impact of the house in its “lifetime”. The low-impact of Med in Italy has been further confirmed by its transportation: the house has been carried from Italy to Spain and back by rail transport, thus sparing around five tons of CO2.

Although it’s not on the market yet, Med in Italy will soon be a real alternative and an attractive novelty for green architecture in Italy and abroad.

•  Spread the voice about Italian excellence!  •
[Med in Italy]

Handwoven · Tessuto a mano

Originally published on Slowear Journal on Oct 8th

Thanks to Francesca Stignani for translation

Leggi in italiano

Weaving like in the old times is an anachronistic and yet intriguing job. In Peillac, a small town in Southern Provence, Atelier aux Fils de l’Arz, owned by the Lesteven family, is one of the last places in France where they still know how to weave on a hand-operated loom, the métier a bras.

The small firm’s activity focuses on the creation of fine handwoven fabrics, made with strictly natural raw materials – eco-friendly yarns such as hemp (from Italy), linen, soy fiber and zero-mile wool from the sheep bred on the grazing land opposite the maison.

Bruno, father and husband, is in charge of the hard work. i.e. the weaving. It takes accuracy, concentration, quickness and muscular strength to control a huge six-pedal treadle loom. Wife Gaëlle is a couturière – a designer and a dressmaker. She likes to make things for her kids, friends and relatives, while Bruno’s fabrics are sold through the Internet and in the organic textiles fairs.

So what makes handwoven fabrics so unique? Mainly their strength – they last much longer than industrial fabrics, not to mention the fact that they can be customized even as far as small amounts are concerned.

Whoever wishes to learn more about this charming and traditional job can opt for a one-week internship at the Atelier – there are different levels of teaching, according to the apprentice’s basic skills. In case you’re just curious, just ask for a guided tour and you’ll be able to see old looms and century-old fabric remnants.

· Atelier Aux Fils de l’Arz ·

A green move with Repax

It left me with mixed feelings watching this video shot in occasion of Repax Campaign for 2012 Earth Day. Sponsored by sportswear brand Adidas – n.38 in the list of 100 global most sustainable companies – it engages your attention with the beating storytelling.

It is about daily life, choices you make every day, habits that could make your lifestyle easier, greener, smarter. However, is Repax moving sturdy hard-plastic box a good choice  or is it just a concealed  green washed start-up idea?

Listen to Tabi Bonney  “Life is all about live in the moment and make the right decisions… It’s all about good friends, good time… “

Mi ha lasciato con sentimenti contrastanti il video per la campagna Repax girato in occasione della Giornata della Terra 2012. La clip è sponsorizzata da Adidas, attualmente al n. 38 nella lista mondiale delle 100 imprese più sostenibili, il ritmo del racconto cantato è studiato.

La storia raccontata riguarda le scelte di ogni giorno, abitudini che caratterizzano lo stile di vita e lo rendono più semplice, efficace, sostenibile. Ma il servizio di scatoloni per trasloco condivisi e riutilizzabili in dura plastica, si può considerare una vera alternativa allo spreco di risorse oppure è una start-up colorata di green washing?

Lo dice Tabi Bonney “La vita è tutta qui: si tratta di vivere il momento e di fare le scelte giuste… Sono i buoni amici, il tempo speso bene…”

• Thank you for stepping in •


Playing with emissions

Why is CO2 so important, a sort of jerky obsession to environmental reports and transportation managers? If you are interested in knowing how much emissions your everyday actions produce, here you have a smart and funny infographic by Data Visualization.

Carbon dioxide is essential to make life possible on earth but too much of anything can make you sick, even a good could be a curse. That’s how CO2 levels exceeding the quantity naturally absorbed by ecosystem has become thread to global warming • read my post.

How many CO2 emissions I may cause having an apple for lunch? Supposedly zero, but if I buy that apple in superstores it’s 80g of CO2 more in the air.

What if I send an email? It’s 50g if I put attachments. And what if I got married? It’s 5 tons of CO2 – if I invite less than 100 people – thanks to all single people taking care of Our Planet!

Continue the list and have fun!

Per chi si preoccupa di calcolare le emissioni di CO2 collegate alle nostre azioni quotidiane, ecco uno strumento simpatico e intuitivo fornito da Data Visualization.

Il biossido di carbonio è tra le sostanze fondamentali che permettono la vita sulla terra, ma, si sa, il troppo stroppia. In quantità limitate è assorbito dall’ecosistema diventando nutrimento per le piante ma il suo eccesso è causa del (sur)riscaldamento globale • leggi l’articolo .

Mangiando una mela a pranzo a quante emissioni ho contribuito? Apparentemente zero, se fosse del mio orto, ma se la compro al supermercato sono 80g di CO2 in più nell’aria.

E se invio una email? 50g quando ha immagini in allegato. Se mi sposo? 5 tonnellate di CO2, invitando meno di 100 persone – grazie a tutti i single per la salvaguardia del pianeta!

Continuate la lista e buon divertimento!

• Thank you for visiting •

[How much CO2 is created by…]

Simplicity in the morning

Spring is here, couldn’t you smell the scent of sunny weather and upcoming vacation?

Nature spreads her blooming sounds all around, still people in town are on their way to work starting every day with that stressful annoying alarm clock sound.

Austrian designer Vera Wiedermann imagined a water-based charming clock, a restoring ritual of endless circular flow. You fill up a bowl at night deciding how long you want to sleep and you’ll have a smooth lovely wake up next morning.

No electricity, yes simplicity.

E’ arrivata la primavera, profumo di sole e di vacanze nell’aria… Mentre la natura fiorisce e rinasce, in città si lavora ancora, tartassati dall’odioso cicalio della sveglia mattutina.

La designer austriaca Vera Wiedermann ha progettato una sveglia ad acqua, un immaginario ciclo infinito di naturale armonia con la pace dei sensi.

Il rituale è riempire ogni sera la sfera di vetro con il livello d’acqua secondo il tempo di riposo desiderato e aprire gli occhi al mattino allo scoccare del calmo rintocco.

Senza elettricità, solo semplicità.

[Vera • Wiedermann]