Today I was invited to attend the web presentation (in Italian) of a brand new quality assessment for the products we buy. Some of you may be familiar with the expression “environmental footprint”, which is often calculated in terms of CO2 emissions related to the production and/or consumption of a product.
The new certification complements the environmental footprint certificate by shifting the focus to other critical factors determining the value of a product, i.e. demographics and living conditions of the people who work for the company, which produce the product we buy.
The Social Footprint label was officially launched in Italy at the end of April 2015. Here’s how its design should look like.
I’ll let you know what I’ll learn in the seminar. Follow me on the social media channel to stay updated.
Have a great day,