Product Social Footprint, a brand new certification of quality for ethical entrepreneurs and businesses

Today I was invited to attend the web presentation (in Italian) of a brand new quality assessment for the products we buy. Some of you may be familiar with the expression “environmental footprint”, which is often calculated in terms of CO2 emissions related to the production and/or consumption of a product.

The new certification complements the environmental footprint certificate by shifting the focus to other critical factors determining the value of a product, i.e. demographics and living conditions of the people who work for the company, which produce the product we buy.

The Social Footprint label was officially launched in Italy at the end of April 2015. Here’s how its design should look like.


I’ll let you know what I’ll learn in the seminar. Follow me on the social media channel to stay updated.

Have a great day,



Tips on how to organize a sustainable event

I’ve been to the World Fair trade Week conference in Milan to attend the #Fefs talk, a delightful event where I listened to the words of my green blogger friend Francesca Romana Rinaldi (Biofashion), the founder and CEO of @People Tree Safia Minney and director Andrew Morgan of stunning docufilm about fashion industry @The true cost.

Tip #1 • Treat your staff well

If you are organizing an event that brings some good to society, young volunteers will run to help you. However, you should not forget to treat them right. If they have fun and enjoy working at the sustainable event, they will have a good memory of sustainability and the people gravitating around the so-called ‘conscious’ world. You give us all a favour by making possible for young people to associate positive experiences to sustainability, as they will remember it over time – and probably a sustainable mindset will influence their mindset as young parents and adults.


Tip #2 • Substitute neck straps with everlasting beautiful necklaces

It is difficult to produce a zero impact event. AGICES – the producers of the Fair & Ethical Fashion Show had the wonderful idea of substituting ugly, anonymous and environmentally non-friendly neck straps with beautiful necklaces from the Bead for Life collection. There is no waste and the volunteers will keep the necklace as a conscious gift to themselves.


I myself have bought Bead for Life jewellery a few years ago and I’m happy to see this project is still alive. They make eco bijoux by turning used colored paper into beads and they realize colorful, elegant and unique bio accessories. Moreover, by purchasing a Bead for Life eco accessory you will assist a social project to eradicate poverty in some areas in Africa (Uganda, Kenya, and others).

Read more here 

Tip #3 • Low impact booth and temporary furniture

Pallet, cardboard, recycled wood, up-cycled furniture, reused, rented or borrowed stuff … It is all good to put together a good-looking, elegant, comfortable and clean environment.



Link to video recap of Fair and Ethical Fashion Show in Milan 2015 [in Italian]

Until next time,


Exclusive organic jewelry beautifully designed handmade in Italy by Giardinoblu

Don’t know what to put on for tonight NYE party? Organic jewelry is the answer! Francesca Mancini’s – alias Giardinoblu – elegant and delicate design could not be mistook with anything else. She is sincerly inspired by nature and got a sense on organic materials beauty. Thank you Francesca for the interview and the passion you put in your creations!

Happy New Year everybody!

Non sapete cosa indossare per la fine dell’anno? Perchè non provare con i gioielli naturali? Le creazioni di Francesca Mancini – alias Giardinoblu – si possono riconoscere e amare a prima vista, per la loro delicatezza ed eleganza. Francesca disegna ed esegue manualmente ogni pezzo, ispirata da piante, frutta, mare, chicchi di riso… Un grazie speciale per quest’intervista e per la passione che trasmetti con i tuoi bellissimi gioielli, continua così!

Felice 2013 a tutti!


Interview to the guru founder of Transition Towns, get inspired!

Rob Hopkins at Degrowth Conference in Venice tells us what is Transition about and how easily you can start the movement in your own town.

Thanks Rob for the interview!

Alla Conferenza sulla Decrescita tenutasi a Venezia, ho chiesto a Rob Hopkins di spiegarci il successo delle Transition Twons (città in Transizione – sito italiano) e quali sono i primi passi da compiere per chi comincia.

[Watch more interviews here]

Meet Premium Cola, the German soft drink social company

Premium Cola is a real social and ethical enterprise featuring shared decision making process between all the stakeholders – end consumers included. Founded in 2001 based in Hamburg, there is no company office, no company boss, no contracts, still it is a medium size firm that keeps growing at a controlled pace – sustainable growth is possible.

I had the pleasure to listen to Uwe’s company brilliant story while taking part in oikos Winter School (Nov 03-11 in Witten) – thanks to all the organizers. oikos is the international student organisation for sustainable economics and management with more than 40 chapters around the globe.

• Thank you for stopping by •

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[Premium Cola]

Premium Cola è un’azienda veramente sociale ed etica: si caratterizza per la condivisione a tutti i livelli delle decisioni, con la partecipazione al dialogo in ugual peso degli stakeholder così come dei consumatori finali. Fondata nel 2001 ad Amburgo, la società non ha una sede fissa per gli uffici, non ha un capo nel senso comune del termine e soprattutto non ha contratti scritti che regolano i rapporti di lavoro interni ed esterni.

Eppure è in costante crescita, controllata e misurata perchè non punta solo al profitto. Nata per contrastare il monopolio di Coca Cola, Premium Cola è la dimostrazione tangibile che una crescita diversa per le aziende, rispettosa dell’ambiente e delle persone, è possibile.

Ringrazio gli organizzatori della oikos Winter School (Novembre 03-11 a Witten – Germania) per avermi dato la possibilità di entrare in contatto con la fantastica esperienza di Uwe, l’ideatore di Premium Cola.

oikos è un network internazionale che raccoglie studenti da tutto il mondo, che si interessano di sostenibilità applicata al business e della sua integrazione nei corsi universitari.


London fashion, ecofashion, slowfashion: Rewardrobe


On my way back to Italy, I had the pleasure to have a chat with Veronica Crespi, founder of Rewardrobe. Having started a couple of years ago, her fashion consultancy is surfing the trend of conscious fashion to bring fairness and sustainable style to the city’s wardrobes.

Veronica has grown up in Sardinia, but her passion for fashion and trend studies has found the way to London and now she is a remarkable contributor to the European eco-fashion scene as a consultant entrepeneur.

• Enjoy the interview! •

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Appena prima di tornare in Italia, ho avuto il piacere di fare due chiacchiere con Veronica Crespi, la fondatrice di Rewardrobe. Veronica è nata in Sardegna, ha studiato a Bologna ma la sua passione per la moda e lo studio dei trend l’hanno portata ad approdare a Londra, dove due anni fa ha fondato la sua società di consulenza.

La missione di Rewardrobe è portare il concetto di slowfashion all’interno degli armadi della città, con assistenza personale allo shopping, la riscoperta dell’upcycling e l’aggiornamento costante degli ultimi trend europei di eco-fashion.

What do they do at the Green Office?

How to describe a student-driven university department that is responsible for managing Maastricht University’s sustainability portfolio in not more than 20 words? Thank you Lukas.

Founded a couple of years ago, the Green Office has been awarded several times for the quality of its operations and commitment to the sustainability cause- Among the projects: green electricity, pc power management, the sustainable vending machine, Green Office academy and more.

[The Green Office]

Alexander wants to be more professional than planting trees

Thanks to Alexander Shehata

DID YOU KNOW… ? On average a UK citizen is responsible for 15 tons of CO2 emissions a year, a US citizen for 28tons. PC Power Management would save 80tons.
Read my post on a playful tool to know more about our emissions.

LO SAPEVATE CHE…? In media un cittadino inglese è responsabile di 15 tonnellate di emissioni di CO2 all’anno, un cittadino americano di 28 tonnellate. Il programma di PC Power Management potrebbe salvarne 80 tonnellate.
Vuoi sapere quanto “emette” una mela o un matrimonio?  Leggi qui

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Cultivating (into) rice with Vipot


DID YOU KNOW…. ? Rice husk is considered a toxic waste. In Italy, China and Estern countries there is a lot of it because of rice crops. Vipot is an innovative patent that can reuse it in a healthy and useful way.

LO SAPEVATE CHE… ? La lolla di riso è un rifiuto tossico e in Italia, Cina e paesi asiatici ne esiste una gran quantità. Vipot è un brevetto innovativo per sfruttarla e riciclarla in modo sano.

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Carlsberg and Pomì new sustainable technologies


DID YOU KNOW…? You may argue this is not very green as PET comes from oil, but actually there is a huge saving in CO2 emissions (and oil) due to logistics and PET come from recycled materials.

LO SAPEVATE CHE…? Sostituire i fusti in acciaio con nuovi fusti usa e getta in PET non sembra molto “green”. Tuttavia bisogna considerare che in questo modo si ha un grande risparmio di risorse e di emissioni a livello di logistica, mentre il PET rientra nella filiera del riciclo.

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