Exclusive organic jewelry beautifully designed handmade in Italy by Giardinoblu

Don’t know what to put on for tonight NYE party? Organic jewelry is the answer! Francesca Mancini’s – alias Giardinoblu – elegant and delicate design could not be mistook with anything else. She is sincerly inspired by nature and got a sense on organic materials beauty. Thank you Francesca for the interview and the passion you put in your creations!

Happy New Year everybody!

Non sapete cosa indossare per la fine dell’anno? Perchè non provare con i gioielli naturali? Le creazioni di Francesca Mancini – alias Giardinoblu – si possono riconoscere e amare a prima vista, per la loro delicatezza ed eleganza. Francesca disegna ed esegue manualmente ogni pezzo, ispirata da piante, frutta, mare, chicchi di riso… Un grazie speciale per quest’intervista e per la passione che trasmetti con i tuoi bellissimi gioielli, continua così!

Felice 2013 a tutti!



London fashion, ecofashion, slowfashion: Rewardrobe


On my way back to Italy, I had the pleasure to have a chat with Veronica Crespi, founder of Rewardrobe. Having started a couple of years ago, her fashion consultancy is surfing the trend of conscious fashion to bring fairness and sustainable style to the city’s wardrobes.

Veronica has grown up in Sardinia, but her passion for fashion and trend studies has found the way to London and now she is a remarkable contributor to the European eco-fashion scene as a consultant entrepeneur.

• Enjoy the interview! •

Watch more photos on Facebook


Appena prima di tornare in Italia, ho avuto il piacere di fare due chiacchiere con Veronica Crespi, la fondatrice di Rewardrobe. Veronica è nata in Sardegna, ha studiato a Bologna ma la sua passione per la moda e lo studio dei trend l’hanno portata ad approdare a Londra, dove due anni fa ha fondato la sua società di consulenza.

La missione di Rewardrobe è portare il concetto di slowfashion all’interno degli armadi della città, con assistenza personale allo shopping, la riscoperta dell’upcycling e l’aggiornamento costante degli ultimi trend europei di eco-fashion.

Sustainable fashion online shopping tips

Here you are a some tips on where to shop online ethically still quite cheaply. If you haven’t shopped yet on asos you should try their “Green Room” section. It’s fun and quickly delivered to your home. There you can find a selection of ethical/ vintage jewelery (like made), several clothing items and these sustainable cachemire made in Scotland extra long gloves.

After dressing yourself, you should thing of dressing up your favorite equipements: did you know Pijama? Textile sourced in Turkey / Portugal, manufactured in Italy (precisely Milan) , wordlwide shipped – astonishing design.

[Visit my Facebook page to watch more photos of my recent purchases]

Detox fashion industry campaign

Today I’ve taken part in the campaign by Greenpeace to shake up the world number one retailer Zara to adopt some basic environment safe practices in their manufacturing process. Why should our vanity clothes cause harm, diseases and toxic reactions to people working in East Asia factories? What if it was the opposite?

Oggi ho firmato la campagna di Greenpeace per scuotere il colosso mondiale del fast fashion Zara e convincerlo ad adottare alcune misure base di controllo sui propri  agenti inquinanti. Perchè intere fabbriche di persone in Asia devono ammalarsi o intossicarsi pur di soddisfare la nostra vanità? E se accadesse il contrario?

• Thank you for joining •

[Zara Detox Campaign]

Handwoven · Tessuto a mano

Originally published on Slowear Journal on Oct 8th

Thanks to Francesca Stignani for translation

Leggi in italiano

Weaving like in the old times is an anachronistic and yet intriguing job. In Peillac, a small town in Southern Provence, Atelier aux Fils de l’Arz, owned by the Lesteven family, is one of the last places in France where they still know how to weave on a hand-operated loom, the métier a bras.

The small firm’s activity focuses on the creation of fine handwoven fabrics, made with strictly natural raw materials – eco-friendly yarns such as hemp (from Italy), linen, soy fiber and zero-mile wool from the sheep bred on the grazing land opposite the maison.

Bruno, father and husband, is in charge of the hard work. i.e. the weaving. It takes accuracy, concentration, quickness and muscular strength to control a huge six-pedal treadle loom. Wife Gaëlle is a couturière – a designer and a dressmaker. She likes to make things for her kids, friends and relatives, while Bruno’s fabrics are sold through the Internet and in the organic textiles fairs.

So what makes handwoven fabrics so unique? Mainly their strength – they last much longer than industrial fabrics, not to mention the fact that they can be customized even as far as small amounts are concerned.

Whoever wishes to learn more about this charming and traditional job can opt for a one-week internship at the Atelier – there are different levels of teaching, according to the apprentice’s basic skills. In case you’re just curious, just ask for a guided tour and you’ll be able to see old looms and century-old fabric remnants.

· Atelier Aux Fils de l’Arz ·

My WWOOFing week in France – #3 Hemp for fashion

Introducing Dear Fashion Journal

It’s upcoming in Autumn 2012 – it’s the issue number one of a revealing magazine. Inspirational facts and not-recycled outfit proposals. It will feature greatest stories by (un)conscious designers + plus everything could occur to a bunch of former fashionistas. Tempting enough to deserve a mention on your back-from-holidays-looking-for trendy novelties wishlist.

Dear Fashion is a project of newly-graduated Finnish Emmi Ojala – living, thinking and drawing in Amsterdam – in collaboration with The Free Fashion Challenge, a sustainable way to challenge people with not shopping garments for 365 consecutive days.

Good fashion, good for all, good habits, good ideas, they are good – and you?

• Thank you for being here •

[Dear Fashion Journal]

My action at WED 2012

Taking UN’s call for real, this is my action on World Environmental Day 2012.

I host a new blog – Non solo canapa (meaning It’s not just about hemp) – at Greenme.it – Sarò buon* con la terra. It’s over sustainable fashion. I moved all my interest in good fashion to another specific platform, so that I can continue posting here various things I keep doing – places I keep going – people I keep talking to. Unfortunately the blog will be just in Italian, still I’ll do my best to edit English captions on videos at least.

Il 5 giugno, in occasione della Giornata Mondiale della Terra (WED World Environmental Day) ho raccolto l’appello delle Nazioni Unite del “fai-qualcosa-anche-tu-per-il-mondo”. La mia green action è stata di inaugurare un nuovo blog all’interno piattaforma Greenme.it – Sarò buon* con la terra.

Ho trasferito su Non solo canapa le mie ricerche attinenti la moda sostenibile: consigli di shopping ragionato, incontri con designer emergenti, video-interviste e un approfondimento sulle fibre alternative allo standard del mercato viziato di oggi.

Come mai mi interessa il settore? Leggete qui

• Nice to meet you again. Thanks •

Waiting for Toms

Chances are Italy will be one of the last countries of Toms’ takeover. Toms “Shoes of tomorrow” is the ultimate social brand promoting a so called “one for one” movement – for every pair you purchase, they’ll give a new pair of shoes to kids in need.

This year they started a similar project related to poverty and eye diseases launching a new eyewear set.

This photo is kindly reproduced from Briant Hom website, an eclectic artist very keen on Toms’ mission, so that he designs original unique pieces inspired his colored sprays. Cool.

Read the One for one report here.

Tutto il mondo impazzisce per le Toms, mentre l’Italia sta a guardare. L’idea di fondo somiglia alla legge del taglione, ma invece di essere “occhio per occhio, dente per dente” è “uno per uno” ovvero uno ti dò, uno mi dai: the one for one movement è nato per regalare un paio di scarpe ai bambini che ne hanno bisogno.

Nei primi tre anni di attività Toms ha donato più di 1.000.000 di scarpe in 23 paesi. Da quest’anno ha sviluppato la linea di occhiali da sole per aiutare le persone affette da problemi visivi gravi. 

L’artista californiano Briant Hom, come tante altre celebrities, ha sposato la causa del movimento esprimendo la propria ispirazione tra bombolette e colori con modelli unici e originali. Fantastici. 

Leggi qui One for One report. 

• Thank you for stopping by •


Un pizzico di sale

“They are made from certified biodegradable plastics and natural materials like hemp, organic cotton and cork. These shoes are fully biodegradable, and will sprout flowers after you bury them in your garden.” This is what a product description says on Salt+Ethic, a five languages platform online market-place, launched in Spain a year ago or so. Women/men dresses, shies, bags, accessories: it offers a selection of the best products made by European young fashion designers working with up-cycling and eco-compatible material. Like in a real market place, every brand has its own showcase on the website yet it doesn’t loose its independence and originality. Very cool the prepaid card you can purchase in advance (or better, gifts are welcome!) to have free credit on the site.        •        “Sono fabbricate con plastiche biodegradabili certificate e materiali naturali come la canapa, il cotone organico ed il sughero. Queste scarpe sono completamente biodegradabili,  una volta seppellite cresceranno fiori nel vostro giardino.” Così recita la descrizione articolo su Salt+Ethic, un market-place in cinque lingue che viene dalla Spagna, lanciato online non più tardi di un anno fa. Vestiti uomo/donna, scarpe, borse, accessori: una selezione di giovani fashion designer da tutta Europa che si dedicano all’up-cylcing e alla ricerca di materiali eco-compatibili. Il market-place funziona come una vera e propria “piazza del mercato” dove le “bancarelle” dei vari designer espongono le loro creazioni e Salt+Ethic dà loro lo spazio, senza occuparsi direttamente delle vendite. Di positivo c’è che è possibile optare per una tessera prepagata da farsi regalare… per avere campo libero nella scelta!